Moschino Toy 2 Eau de Parfum

Toy 2 Eau de Parfum by Moschino | Editorial Review

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Green apple, jasmine, and a clean musk base define Toy 2 as the brightest take on everyday freshness. This fruity floral woody composition captures the feeling of freshly laundered clothes in a scent that's discreet, confident, and instantly recognizable.

Brand:
EADP

Classification: Floral, Floral Woody Fruity
Sillage: Moderate ●●○○
Longevity: Moderate ●●●○○

WHAT DOES TOY 2 EAU DE PARFUM SMELL LIKE?

Toy 2 opens with a fresh, fruity burst, like biting into a juicy green apple while a mandarin adds a bright citrus edge. It's a lively, sparkling first impression, almost effervescent, that softens within seconds without losing that initial energy.

As it develops, the fragrance turns more floral and clean, recalling fine soap or freshly washed laundry. A tangy, fruity nuance keeps the fragrance feeling fresh, preventing the scent from turning cloying or heavy, while the subtle warmth of this phase evokes something cozy, like a soft blanket or clothes fresh out of the dryer.

In the finish, everything settles into a soft, musky base that carries that sense of cleanliness through to the end, underscored by a warm, faintly creamy touch. Deeper into the drydown, a silky texture emerges, almost powdery, adding a comforting, nostalgic note.

Taken as a whole, Toy 2 captures the idea of everyday freshness: the scent of something freshly washed, bright and easy to wear, with no dramatic turns or complications, maintaining its clean character from start to finish.

Olfactory Pyramid

Top Notes

Apple
Apple
Magnolia
Magnolia
Mandarin
Mandarin

Heart Notes

Jasmine
Jasmine
Peony
Peony
White Currant
White Currant

Base Notes

Amberwood
Amberwood
Musk
Musk
Sandalwood
Sandalwood

Top Notes

Apple
Apple
Magnolia
Magnolia
Mandarin
Mandarin

Heart Notes

Jasmine
Jasmine
Peony
Peony
White Currant
White Currant

Base Notes

Amberwood
Amberwood
Musk
Musk
Sandalwood
Sandalwood

Top Notes

Apple
Apple
Magnolia
Magnolia
Mandarin
Mandarin

Heart Notes

Jasmine
Jasmine
Peony
Peony
White Currant
White Currant

Base Notes

Amberwood
Amberwood
Musk
Musk
Sandalwood
Sandalwood

Specification: Toy 2 Eau de Parfum by Moschino | Editorial Review

Concentration

Classification

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Accords

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Longevity

Sillage

Style

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Occasion

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Season

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Climate

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Line

Origin

Country

Year

Sizes

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Duration

2 to 3 Hours, 4 to 8 hours
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Perfumers (2)

Alberto Morillas

Alberto Morillas

Alberto Morillas (b. 1950, Seville, Spain) is one of the most influential perfumers in modern fragrance history. He moved to Switzerland as a child and studied at the École des Beaux-Arts in Geneva before joining Firmenich in 1970. Self-taught in the craft, he earned the title of Perfumer in 1977 and Master Perfumer in 1998. His first major success came in 1975 with Must de Cartier, the jewelry house's debut fragrance.

Over his career he created nearly 7,000 compositions for Firmenich, including Calvin Klein's CK One, Giorgio Armani's Acqua di Giò, Kenzo's Flower, and Bulgari's Omnia.

In 2003 he received the Prix François Coty. He also founded his own house, Mizensir, where he developed a more personal, artisanal vision of perfumery, cementing his place as one of the great noses of his generation.

Fabrice Pellegrin

Fabrice Pellegrin

Fabrice Pellegrin was born and raised in Grasse, France, into a family with several generations devoted to perfumery: his father was a perfumer, his grandmother a jasmine picker, and his grandfather a supplier of natural raw materials. He trained alongside experienced perfumers at Robertet and Mane before joining Firmenich in 2008, where he has created numerous fragrances for houses such as Diptyque, Hermès, By Kilian, Jo Malone, Armani Privé, and L'Artisan Parfumeur.

He stood out for his mastery of natural ingredients and his connection to Grasse's perfumery tradition. In 2017 he received the Cosmétique Mag Perfumer of the Year award. A passionate advocate for sharing knowledge, he devoted part of his career to training new generations and developing natural products.

Humble and generous, he summed up his philosophy in "Carpe Diem" and in the belief that knowledge must be shared for perfumery to keep reinventing itself.

Scent

Subsections

Aromatic Notes

Source Top Notes Heart Notes Base Notes
Moschino Magnolia, Mandarin, Granny Smith Apple White Currant, Jasmine Petals, Peony Ambery Woods, Musk, Sandalwood
Fragrantica Magnolia, Mandarin, Apple White Currant, Jasmine, Peony Amberwood, Musk, Sandalwood
Parfumo Magnolia, Mandarin, Granny Smith Apple White Currant, Jasmine, Peony Crystal Musk, Amberwood, Sandalwood

Olfactive Family

Source Family Accords
Moschino Fruity, Floral, Woody Not specified
Fragrantica Not specified Fruity, Floral, Fresh, Citrus, Musky, Sweet, Green, Powdery, White Floral, Woody
Parfumo Fruity Fresh Fruity, Fresh, Floral, Synthetic, Sweet, Citrus
According to the standard set by the French Society of Perfumers, Toy 2's notes fall within the Floral Family, in the Floral Woody Fruity subfamily: a floral bouquet of magnolia, peony, and jasmine rests on an underlying woody base of sandalwood and amberwood, while Granny Smith apple and white currant supply the fruity character.

Scent Evolution

Opening

Toy 2's opening is unmistakable from the very first spray: fruity, fresh, and lightly effervescent.

The confirmed combination of Granny Smith apple, mandarin, and magnolia closely reflects the real-world experience: a lively, sparkling start that, within seconds, settles into a softer, steadier freshness.

Granny Smith apple dominates the opening with a juicy, green, slightly tart profile. Mandarin adds brightness and a citrus counterpoint that balances the accord, creating an almost bittersweet sensation: the apple supplies the tart edge, the mandarin the spark.

The result is a lively, juicy accord that never tips into candied territory — what Sanja Pekić, writing for Fragrantica News, described as "generic but energetic and not sticky sweet." Mandarin tends to be especially noticeable during the first 10 to 15 minutes before it steps back.

Magnolia plays a more discreet role. It softens the sharpness of the fruity-citrus accord and hints at the floral heart to come without asserting itself, functioning more as texture than as a lead note.

Apple doesn't read the same way to every nose, either. Some describe it as juicy and natural; others liken it to fruit candy or apple shampoo. Both readings coexist without contradicting each other. Several users also mention a pear-like sensation that doesn't appear in the official pyramid. Miguel Matos, writing for Fragrantica News, suggests it emerges from the interaction between the apple and the white currant in the heart — an interpretation not officially confirmed, but one that recurs across different experiences.

Independent Reviews:

  • Elisabeth at Escentual places the opening close to D&G Light Blue and DKNY Be Delicious, though with less citrus intensity and a softer character.
  • Sophie King describes the sensation as feeling like "you've opened a door and there's a breath of fresh air," with slightly fruity-fresh vibes, adding that this freshness lingers longer than usual for apple-based fragrances.

Parfumo Reviews:

  • pudelbonzo highlights the apple-mandarin combination for its "fresh out of the shower" quality, without smelling soapy.
  • DonJuanDeCat perceives it as sweet and citrusy from the start, with a green, slightly tart apple that gives it a sparkling character.
  • MoniBonboni identifies apple as the most prominent note, describing it as "sweet and juicy with a touch of tartness."

Fragrantica Reviews:

The Fragrantica community agrees on an intense fruity opening that softens quickly, with apple taking the lead and mandarin adding citrus brightness. The pear-like sensation comes up repeatedly among unrelated users, reinforcing it as a genuine part of the experience even though it isn't officially listed.

Effervescence is another constant: some compare it to a cold, fizzy drink; others to the fizz of something freshly poured. Opinion also remains split between those who perceive a more natural apple and those who find it more synthetic, with neither view clearly dominant.

Heart

It's in the heart notes that Toy 2 most clearly reveals its personality: a clean, soapy, comforting floral.

As the fruity vivacity of the opening begins to recede, a softness emerges that recalls fine soap, freshly washed laundry, or a quality shampoo. The transition is smooth and almost imperceptible, with no hard break between phases.

The official notes at this stage are jasmine, peony, and white currant. The first two build the heart's floral accord; the third supplies the nuance that keeps the whole from feeling generic.

Jasmine is the most recognizable note here: clean, luminous, and without the exotic density it can show in other compositions. Peony adds a velvety, faintly rosy softness that tempers its sharpness, functioning more as texture than as the lead. The result recalls an elegant French soap bar — refined and nostalgic, but never dated.

White currant is the most unexpected ingredient. Its fresh, tart, faintly fruity profile introduces a bittersweet tension that preserves the fragrance's freshness even as the florals take center stage. Some noses also pick up a faint bitter or spiced nuance that adds a subtle contrast.

The freshness carried over from the opening doesn't fade here — it deepens into something softer. What began as fruity, citrus brightness turns floral and soapy, wrapped in a gentle warmth reminiscent of freshly folded laundry.

Opinions are also divided on how the scent evolves. Some find Toy 2 stays essentially linear from start to finish; others notice a gradual shift toward a more enveloping heart. Both readings hold up: there's no dramatic turn, but there is a gentle move toward something cozier.

Independent Reviews:

  • Elisabeth at Escentual highlights the balance between white currant, peony, and jasmine, along with its soapy facet, which makes it especially suited to everyday wear.
  • Sanja notes in Fragrantica News that the heart keeps a clean, youthful character, gently sweetened by white currant.

Parfumo Reviews:

  • Cnt identifies jasmine as the standout note in this phase.
  • pudelbonzo again notices that "fresh out of the shower" sensation, with no soapy overtone.
  • Lauser93 describes the heart as sweet and lightly fruity, with peony and jasmine taking the lead.

Fragrantica Reviews:

The Fragrantica community agrees the heart is where the sense of cleanliness becomes most apparent. Freshly washed laundry, shampoo, fine soap, or even a luxurious bath are among the most frequently mentioned images.

White currant stands out to many as the most distinctive detail of this stage, while the florals tend to read as a soft, cohesive block from which jasmine emerges slightly. Another recurring trait is the subtle warmth of the whole — not the cold freshness of an aquatic fragrance, but something closer to the comfort of freshly dried laundry or a well-scented bath.

Base

Toy 2's base keeps its core idea intact: clean, soft, and comforting, but with a more enveloping warmth.

There are no drastic shifts or unexpected turns. The base extends the sense of cleanliness built through the opening and heart, adding a slightly deeper dimension without abandoning the fresh character that defines the fragrance.

Musk is the true star here. It's a crystalline, transparent musk, free of animalic edges or roughness, that clings lightly to the skin and preserves that sense of cleanliness through to the end. Sandalwood and amberwood act as a discreet support, adding gentle warmth and a light creaminess without competing for attention.

This isn't an oriental or spiced base. There are no dense resins or dark woods: the warmth here is subtle, closer to the natural warmth of skin than to a bold woody accord. As the drydown progresses, a faint powdery facet appears — that silky softness reminiscent of talc or clean skin, adding a comforting nuance without ever taking over.

The freshness, however, never disappears. Even in its final hours, Toy 2 reads as a warmer version of the same idea rather than as a completely different phase.

Independent Reviews:

  • Mona Mostafa notes how little the heart and base differ from each other, reinforcing the sense of a smooth, continuous evolution.
  • DogiCoco, on Parfumo, describes the musk as white, modern, and radiant, with a faint woody undertone that never turns harsh.

Reviews on Fragrantica:

The base is where the fragrance reaches its most soapy, powdery facet. Musk is the most easily recognizable element, while sandalwood and amberwood lend a warmth that reviewers often compare to sun-warmed cotton sheets.

Skin variability also becomes more noticeable at this stage. On some skin, musk and woods take the lead early on; on others, the base passes almost unnoticed, like a quiet extension of the heart.

Cabecera

Performance

Longevity | Projection | Sillage

How Long Does Moschino Toy 2 Eau de Parfum Last?

Fragrantica users most commonly rate it as moderate in both longevity and sillage, with a significant group perceiving it as intimate. Parfumo reviews add more specific figures:

  • FlirtyFlower gives it no more than 2-3 hours on skin, though the following day she still detected the scent lingering on her jacket, suggesting it performs better on fabric.
  • Cnt puts it at 4 hours, with projection turning intimate quickly.
  • DonJuanDeCat and Lauser93 both land in the 6 to 8 hour range, though both note the sillage is mediocre.

Other Independent Reviews:

  • Best Men's Colognes estimates around 7.5 hours, with projection that tapers off gradually.
  • Mona Mostafa at I Fragrance found the performance disappointing on both skin and fabric. One thing working in its favor is its linearity: it holds its fresh character from start to finish with no major shifts, so what little it lasts is at least consistent.

The matching body care line is a useful way to extend the experience for anyone who wants it to last longer.

Best Time to Wear It:

Season

Spring and summer get the clearest support across the major community platforms. In colder weather, its fruity freshness can feel sharp or simply go unnoticed, and winter falls outside any real consensus.

Time of Day and Setting

Nearly everything points to daytime. On Fragrantica, nighttime use is marginal, while on Parfumo the most-supported settings are everyday wear and leisure, followed by the workplace. Those who've worn it agree on a fairly defined profile:

  • Daily routine, as a natural companion after a shower or as the day's first fragrance.
  • Casual or semi-formal work settings: its discretion is an asset in shared spaces. Keavy Slattery, from the Escentual team, put it well: it comes across as confident and put-together without overwhelming those nearby.
  • Warm-weather leisure: casual outings, time outdoors.

This isn't a nighttime fragrance, nor one meant to make a statement from across the room.
Cabecera

Creation

Perfumer | Philosophy | Composition

How Moschino Toy 2 Eau de Parfum Came to Be

Toy 2 emerged as the natural continuation of a universe that Jeremy Scott, Moschino's Creative Director, had begun building back in 2014 with the original Toy.

Under his creative direction, Moschino embraced a clear philosophy: fragrances with a visual concept as strong as the scent itself, ironic, accessible, and free of unnecessary pretension. The teddy bear was the image, but it was also the argument.

For this second installment, Euroitalia, the licensing company, went for considerably wider distribution than the original Toy had received, a move that already hinted at the intent: Toy 2 was conceived from the start with mass appeal in mind. The change in packaging was equally deliberate.

The original's hidden bottle inside a plush teddy bear gave way to a frosted glass flacon shaped like the bear itself — more elegant, but just as ironic. As Sanja put it on Fragrantica, Toy 2 seems to seduce more through its bottle's appeal and the strength of its concept than through the originality of the juice inside.

Two renowned perfumers stood behind the formula: Alberto Morillas and Fabrice Pellegrin. Morillas has fragrances for Gucci, Bvlgari, and Armani to his name, and is the creator of CK One; Pellegrin's portfolio includes scents for Diptyque, Jo Malone, and Jean Paul Gaultier.

Bringing both of them onto a project with an apparently commercial profile says something about the house's real ambitions for this fragrance.

The result is a fruity-floral composition that splits opinion: some praise the juicy interplay between apple and white currant, capable of evoking an unexpected pear accord, while others find it unoriginal, its main strength lying in how well it fits Moschino's spirit.

Much of the conversation around Toy 2 lives in that tension between accessible freshness and a lack of olfactory risk.

Cabecera

Bottle

Design | Materials | Symbolism

Toy 2 intelligently resolves a problem its predecessor only gestured at: while the original Toy hid a conventional bottle inside a teddy bear, this second edition turns the container itself into the figure. The glass is no longer the toy's interior — it is its skin.

The body is a rectangular block of clear glass whose silhouette traces the simplified anatomy of a seated bear. The limbs — two oval arms and two rounded feet at the base — are molded from the same glass but finished in a milky white frosted texture that contrasts with the transparent center.

That contrast produces a precise visual effect: the very pale yellow liquid inside is framed by the white volumes and seems to float within the figure.

On the chest, the name MOSCHINO appears in raised gold lettering like a sash — the one element that breaks the object's playful coherence to remind you of its fashion-house pedigree. Miguel noted on Fragrantica that the bottle carries ironic winks to class and richness, and that the stopper recalls the Chanel N°5 stopper, a covert nod to the codes of classic perfume luxury.

Between the body and the head, a thin rose gold ring serves as a transition and is the one warm detail in a composition otherwise dominated by white and crystal.

The bear's head functions as the cap, in frosted white glass, with the animal's features worked in relief and the top finished in a square surface with regular ridges that recalls both a building block and the structured cap Devon Aoki wears in the campaign.

Within the Toy collection, Toy 2 sits at the cleanest, brightest end of the color spectrum: its white and transparency contrast with the glossy black of Toy Boy and the fuchsia pink of Toy 2 Bubble Gum, forming a color system that identifies each fragrance at a glance.

Packaging

Available in three sizes: 30 ml, 50 ml, and 100 ml. The line is rounded out by a perfumed shower gel and body lotion, both in 200 ml formats.

The packaging echoes the same tension between cleanliness and distinction that defines the bottle. The outer box is matte white with glossy gold lettering: MOSCHINO and TOY 2 in capitals, alongside a linear illustration of the bottle, also in gold.

Cabecera

Sustainability

Sustainability | Ethics | Ingredients

The packaging spells out the materials and disposal method, with guidance that applies across all three sizes:

  • Bottle: glass, separate collection
  • Cap: mixed material, separate collection
  • Box and inner packaging: recyclable paper and cardboard
  • Cellophane: PP 05 plastic

The official label closes out that table with a direct message: "Follow the instructions to dispose of the product correctly. Nature thanks you!" The boxes also carry FSC™ MIX certification, indicating the paper comes from responsibly sourced supplies.

Fragrance House adds that the bottle is made from recyclable glass to cut down on single-use plastics, and that the fragrance is formulated without animal testing.

Cabecera

Campaign

Concept | Ambassadors | Narrative

A Bottle as a Fashion Accessory

Moschino unveiled Toy 2 in September 2018 in a way few fashion houses would have dared: before it ever reached stores, the fragrance had already appeared on the runway.

Kendall Jenner walked the runway of the Spring/Summer 2019 collection in Milan cradling a giant version of the bottle, turning the object into the most talked-about accessory of the show. The perfume wasn't announced — it was put on display.

The official face of the campaign, however, wasn't Jenner but Devon Aoki, a model of mixed heritage and a longtime favorite of Jeremy Scott, who had already cast her in previous runway shows and campaigns for the brand.

The images, shot by Steven Meisel, were presented in black and white with a deliberately tense styling: white t-shirt, long black leather gloves, and a studded motorcycle cap. The contrast between that look and the glass bear Aoki holds captures the entire visual argument of the campaign.

  • Miguel Matos described it on Fragrantica News as a model in a dominatrix look holding a glass bear, an image that neatly sums up the irony Scott has been cultivating at Moschino for years.
  • Elisabeth of Escentual, for her part, read the campaign as a successful blend of purity and playfulness — two registers that the bottle and styling play off each other without fully resolving.

The campaign ran across press and television, and Jeremy Scott previewed it by posting the images to his Instagram days before the show. The fragrance was also presented at the TFWA trade fair in Cannes that October, with a planned distribution wider than the original Toy's, as Sanja reported on Fragrantica News.

Its initial UK availability was limited to Moschino and Harrods — the same store where the first Toy had drawn lines back in 2014.

The target audience was clear: young women, or anyone who wanted to feel that way for a moment. Its fresh, playful, easygoing character fits that youthful spirit especially well.

Over the years, Toy 2 gave rise to a broader family: Toy Boy in 2019, Toy 2 Bubble Gum in 2021, and Toy Pearl in 2023, each with its own bottle color but sharing the same bear silhouette.

Cabecera

Awards

Awards | Reviews | Recognition

  • At the Fragrance Foundation Awards 2020, Toy 2 was named a finalist in the Packaging of the Year, Women's category, alongside names like Floral Street, Juicy Couture, and KKW Fragrance. That year's ceremony was held virtually on September 10, part of an event organized by the Fragrance Foundation honoring outstanding talent and achievement in perfumery.
  • Lia Mappoura included Toy 2 in her roundup of The 5 Best Clean Perfumes for Cosmopolitan UK in 2025, describing it as "crisp, floral, sharp and above all, clean," and noting that the bottle "makes for the most gorgeous dressing table accessory."

Cabecera

Variations

Editions | Concentrations | Flankers

The Moschino Toy Line

Toy 2 isn't a departure from the original 2014 Toy, but a more polished evolution of its concept. It keeps the easygoing character that defined the first release, with a more refined, accessible finish.

Although Toy 2, Toy Boy, and Toy 2 Bubble Gum share the same bear silhouette, their olfactory identities land in very different registers. Beyond the bottle, the fragrances have little in common with one another, with Toy 2 Bubble Gum drifting furthest from the original spirit.

How It Compares to Other Brands

Outside Moschino's own catalog, the most common comparisons place it alongside fragrances built around everyday freshness and versatility. Dolce & Gabbana Light Blue comes up most often as the closest reference point, though Toy 2 dials back some of its citrus intensity for a softer feel.

It's also frequently compared to DKNY Be Delicious for its fruity, transparent quality.

Some Parfumo users widen that territory to include names like Byredo Blanche, Clean Warm Cotton, and Bvlgari Omnia Crystalline, tying them to a clean, serene, deliberately unisex olfactory aesthetic.

Still, the most revealing comparison rarely points to another fragrance at all. People who wear it tend to describe recognizable sensations instead: freshly washed laundry, apple shampoo, or the freshness that lingers on skin after a shower.

More than evoking any one perfume, Toy 2 seems to reproduce an idea of everyday, comfortable cleanliness. That familiarity is, in large part, where its appeal lies.

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